Exterior and interior paints are those that add a lot of elegance for the home. When it comes to painting the home in unique and multiple combinations, the two major paint brands that come to our mind are Asian Paints and Berger Paints. Both of the brands are industry leaders and a have a lot on common in them. Both these companies have similar product portfolio such as automotive coatings, decorative paints, industrial paints etc. They also offer new categories in painting such as adhesives, waterproofing solutions, home automation systems etc. Let us compare and contrast both these major paint brands here.
About Asian paints, their expertise and product portfolio:
Asian paints is one of the largest paint manufacturing companies that offers a range of painting options in the country, owing to its exceptional leadership in the decorative paint segments. It is ranked as one of the top ten decorative coating companies in the world. Asian paints offer a variety of colors for the walls and have a diverse product portfolio such as emulsion paints, decorative paints, automotive paints, protective coatings, industrial paints etc. The product portfolio of Asian paints includes, Royale Play, Royale Play Wall Fashion, Kids World, etc.
About Berger paints and its product portfolio:
Berger paints is an ISO 9001 company and the third largest manufacturer of paints, headquartered in Calcutta. Berger Interior and exterior paints have an extensive network that comprises of 66 stock points all over the country. The brand is known for its high quality and colorful paints for residential and industrial units, which has also helped it attain international acclaim. Some of the popular paint options from Berger are Breath Easy, Easy Clean, Silk Luxury Emulsion, Weather Coat All Guard, Rangoll Total Care etc. The range of products from Berger paints includes interior wall coatings, exterior wall coatings, Berger metal and wood paints, Living green paints, paint protective coatings.
Comparison Between Asian Paints and Berger Paints
Asian paints are one of the oldest and the largest paint company in the country, and Berger paints ranks second. Both these brands manufacture paint products for both industrial and decorative use, which contributes to more than 70% of their total revenue. Asian Paints, on the other hand, has a bigger international footprint, operating in 14 countries and boasting more than 26 manufacturing locations worldwide. Berger Paints operates more than 20 manufacturing sites and is present in four countries other than India. Let us compare these paint brands based on a few characteristics.
1. Growth and Revenue:
Asian Paints generates more revenue than Berger Paints. Over the last five years, the company’s sales have increased at a CAGR of 12%, while Berger Paints’ CAGR has been 11.6%. Asian Paints’ revenue is about 3.5 times that of Berger Paints, owing to its early market entry and focus on the decorative category.
2. Product research:
Both companies recognize the value of technology and invest in R&D projects to create alternative raw ingredients and more cost-effective paint formulas. Asian Paints spent Rs 925 million on R&D in FY2022, while Berger Paints spent Rs 188 million in the financial year 2021.
3. Net Profit and Margin:
Berger Paints has a higher net profit growth rate than Asian Paints. But Asian Paints has a larger net margin than Berger Paints. Berger paints has a growth rate of 12.5% and the Asian paints has a net growth rate of 8.3%. However, in the fiscal year 2022, both companies’ net margins fell due to inflationary pressures.
4. Range of decorative paints:
The range of decorative paints from Asian Paints are,
- Interior: Royale, Tractor Emulsion, and Premium Emulsion.
- Exterior: Apex Ultima, Apex Exterior Emulsion.
- Wood finishes: PU, Melamine, and Polyester.
- Metal finishes: apcolite enamel and satin enamel.
The range of decorative paints from Berger brand are,
- Interior: Silk Glamor, Easy Cleaning, Rangoli Total Care.
- Exterior finishes include WeatherCoat Anti Dust and WeatherCoat Long Life.
- Wood finishes include Breathe Easy and Imperia,
- Metal finishes include Luxol High Gloss Enamel.
5. Home Improvement paint options:
The home improvement paint options from Asian paints are waterproofing paints that come under the SmartCare range and adhesives such as TruGrip, and it also offers a range of painting tools and solutions. The home improvement paint options from Berger Paints are Waterproofing solutions, bison wall putty, tile adhesives, etc.
Asian Paints Vs. Berger Paints: Which one is better?
Both these paint brands have been performing very well in both the Indian and the International markets. Choosing between the two paint brands depends on a number of factors, such as the specific needs of the individual, their budget, and their taste preferences. Both these paint brands offer high-quality products and solutions to enhance textures and home painting finishes. They are popular for their performance and finish and can add a lot of value to home interiors and exteriors.
